AI Is Just Code.
Your Expertise Is Your Moat.
We co-build custom AI engines that automate your hardest workflows and preserve your competitive edge.
Stop Chasing
Perfect Tools.
Start Owning
Your Advantage.
Most businesses stall chasing glossy, off-the-shelf solutions. We believe your greatest leverage comes from custom AI—built quickly, iterated fast, and tailored to your unique workflows. The most powerful AI isn't bought, it's built.
Built From a Founder’s Frustration.
We were drowning in spreadsheets. So we built a custom AI engine that turned busywork into leverage.
30+ sheets replaced · 70% faster reporting · +25% revenue
The most powerful AI isn’t bought—it’s built for your workflow.
We prototype fast, ship value early, and iterate with your team until the result feels like a superpower.
Our Laboratory of What Works
We don't just advise—we build and operate our own AI products. Each venture is a testament to our operator-led approach.
Caretrics
Healthcare Operations Platform
Built to solve our own clinic's data chaos. Replaced 30+ spreadsheets, reducing reporting time by 70% across 3 clinic networks.
Key Learning: Healthcare runs on Excel. Automate the spreadsheets, transform the business.
HeyCoach.ai
AI Coaching Assistant
Automating the admin work for coaches. Handles session notes and progress tracking, saving an average of 10 hours per week per coach.
Key Learning: Service professionals spend 40% of their time on admin. AI should do that work.
Funding Compass
Non-Dilutive Funding Platform
AI-powered matching system for grants and tax credits, increasing successful funding applications by 300%.
Key Learning: Complex matching problems that take humans days can take AI seconds.
Shift Concussion
Clinical Decision Support
AI-assisted concussion management that automates symptom tracking, saving clinicians 8+ hours of paperwork weekly.
Key Learning: Clinicians trust AI that explains its reasoning, not black boxes.
Partnership Models
We engage in a few focused ways to deliver maximum impact.
AI Opportunity Blueprint
A 2-week strategic deep dive to create a foundational roadmap for your AI-native transformation. We identify the highest-ROI initiatives that will become your core competitive advantage.
Custom AI Engine
Our core offering. We build and deploy a custom AI engine at the heart of your most critical business workflow. This is not a tool; it's your new, intelligent operating system for that process.
Fractional AI Partner
We provide ongoing strategic guidance and implementation support to ensure you become a leader in your industry. For select, long-term partners.